{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/99ee9d1e90254fcb808f1e91048c1415\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/99ee9d1e90254fcb808f1e91048c1415-f286211c4875538f.gif","duration":154.687,"title":"How to Use Revenue Impact Calculator","description":"This Loom explains how to use a spreadsheet to model the impact of increasing key business inputs by 10% from their base values. It walks through an example where 25 leads per month convert at 5% into a $1,500 average sale with a 60% margin, aiming to increase the metrics by 10% (for example, conversion rate from 5% to 5.5%). The speaker notes that this 10% increase in the inputs can yield a 61% increase in dollars, improving customers from about 1.3 to 1.5 and increasing gross profit by about $700. The Loom also contrasts with higher volume, such as 50 leads per month and two transactions per customer, showing revenue rising from about $87 to $12,811, and emphasizes not changing the formulas."}