{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9af14a90dc04428eade1ebc4b09529f9\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9af14a90dc04428eade1ebc4b09529f9-9df4859c8be75468-full.jpg","duration":2456.6,"title":"January AMA 2026 - Referrals You Can't Buy","description":"In our January AMA, we focused on the importance of pre-need planning and how it can help funeral homes build meaningful connections with families. We shared practical strategies for enhancing aftercare services, emphasizing the value of follow-up communications and the need for a structured pre-need pipeline. We discussed the differences between pre-need and life insurance, and how to educate families on these options. We encouraged everyone to implement a systematic approach to follow up with leads and to utilize the resources available in Parting Pro."}