{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9b3b9412495d4a2a862a8c4ee3dfe6fe\" frameborder=\"0\" width=\"1872\" height=\"1404\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1404,"width":1872,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1404,"thumbnail_width":1872,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9b3b9412495d4a2a862a8c4ee3dfe6fe-2053a8357957ceca.gif","duration":1354.993,"title":"Rugby Girl -  CRO Audit, Guided Buying Fixes","description":"This Loom presents a CRO audit for Rugby Girl, focusing on turning existing traffic into confident buyers rather than simply increasing traffic. The audit argues the current site shows products before addressing key decision questions like which fabric to choose, fit guidance, and why the brand is different from generic options, creating hesitation. Convertica recommends a guided buying journey across the homepage, collection pages, and product pages: clearer niche and audience paths, earlier credibility and reassurance, fabric and use-case guidance, improved collection comparisons, and benefit-led product pages that remove remaining objections while supporting bundles to raise average order value. The team offers end-to-end implementation and suggests a follow-up strategy call to set scope, timeline, and investment."}