{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9b5d85553f6c49a0a28d48e77f55b490\" frameborder=\"0\" width=\"1962\" height=\"1471\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1471,"width":1962,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1471,"thumbnail_width":1962,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9b5d85553f6c49a0a28d48e77f55b490-95d47bf4a14e47e2.jpg","duration":403.778,"title":"OLD - Functional Websites Generate Contractor Leads Fast 💬","description":"In this Loom, I explain what I mean by a functional, converting contractor website. The goal is to immediately start a conversation with every potential lead, with call to actions everywhere, especially a quote form and chat widget that send directly to your phone, not email, so you actually respond. I show how the automation lets both sides of the conversation play out, with an immediate new lead alert. I also cover SEO, saying you need separate pages for each service and each service area, not one giant services page. No specific action was requested from viewers."}