{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9bd94ec1d1374139aa52b34ea1a44f7a\" frameborder=\"0\" width=\"1826\" height=\"1369\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1369,"width":1826,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1369,"thumbnail_width":1826,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9bd94ec1d1374139aa52b34ea1a44f7a-a0936644d581d479.gif","duration":81.622,"title":"Showcasing the RFM Pipeline and Customer Insights 📊","description":"Hi everyone, in this video, I showcase my RFM pipeline where I processed over 500,000 rows of data in BigQuery to segment our customers effectively. Our champions are driving over 3.9 million pounds in revenue, which is about 34% of our total revenue. The interactivity of this dashboard is a key feature, allowing us to click on at-risk customers and see specific metrics for targeted marketing. I encourage you to explore these insights further as they can significantly enhance our marketing strategies. Let's bridge the gap between Rossico and our customer engagement!"}