{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9bf90cae07344d8cb2f5a75e499d1df7\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9bf90cae07344d8cb2f5a75e499d1df7-248498d5b310cd29.gif","duration":374.941233,"title":"RCS Launch: Unlock Richer Mobile Experiences","description":"As mobile engagement moves past traditional text, Rich Communication Services (RCS) offers brands a modernized alternative to standard SMS/MMS. RCS delivers interactive, app-like experiences directly inside native messaging applications on iOS and Android devices—all without requiring users to download a separate mobile app.\n\nBy adopting RCS within your Iterable campaigns, marketing teams can combine powerful cross-channel orchestration with verified, high-trust mobile touchpoints."}