{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9c00e24f394149789f9834b574320a9e\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9c00e24f394149789f9834b574320a9e-1697219553336.gif","duration":1048.67,"title":"What is Brand Strategy + How to Use it to Grow Your Business","description":"In this video, I provide a quick overview of brand strategy, explaining what it is and how it works. I discuss the difference between branding and marketing, emphasizing that brand strategy is not just about logos and taglines, but about influencing the perception of your product, service, or organization. I highlight the importance of delivering on your brand promise and creating a positive gut feeling in your audience. Throughout the video, I share key strategies and insights that can help you implement effective brand strategy in your own business."}