{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9c9448f488ff4f53adfe22bbabc14dc0\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9c9448f488ff4f53adfe22bbabc14dc0-36adb146be84685a.gif","duration":283.264,"title":"OuterSignal Dashboard Tour, Signals and Playbooks","description":"This Loom provides an overview of how OuterSignal enriches Shopify customer profiles and turns that data into actionable marketing insights. It explains that OuterSignal sits on top of Shopify and adds publicly available information such as occupation, interests, social following, lifestyle, and demographic data, enabling actions like tagging customers in Klaviyo, pushing them to flows, alerting teams in Slack, or applying tags in Shopify. The dashboard metrics include customers processed and signals, where a signal is a VIP flag for criteria such as executives, ultra-high net worth, influencers, medical professionals, and athletes. It also covers the dashboard’s breakdown of signals and high-signal customers, plus the real-time intelligence feed and navigation through signal feed, playbooks, segments, personas, and settings."}