{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9cec3d2284174fa0babe5ae12bad75c2\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9cec3d2284174fa0babe5ae12bad75c2-bd11014c196f9e25.gif","duration":370.352,"title":"Analyzing Email Marketing - Tips for Better Engagement 📧","description":"In this video, I analyze two emails sent from a client using MailChimp to identify what worked and what didn't. We discuss the importance of subject lines, noting that a 20% open rate is average while 40% is exceptional, and I highlight that 99% of our emails were delivered successfully. The first email performed reasonably well with 46 opens and a 24% click rate, while the second email had a lower open rate due to its contextual subject line. I recommend sending multiple emails leading up to events and suggest making emails feel personal rather than generic. I encourage viewers to focus on crafting compelling subject lines and consider resending to those who didn't open the initial email."}