{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9d66e834ff99495ab776f3c01ed1fd96\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9d66e834ff99495ab776f3c01ed1fd96-14563633df894918.gif","duration":626.965,"title":"MarketsGroup newsletter audit: observations, fixes, ideas","description":"This Loom reviews an audit of John’s newsletter emails, focusing on why engagement and deliverability may be declining. The infrastructure passes SPF, DKIM, and DMARC, but the newsletter template is very large, with the tracking pixel placed far down the email, which could be clipped in Gmail and prevent the unsubscribe link and pixel from rendering. The content also appears to have over 30 links, which can be risky for inbox providers, and the audit recommends reducing links and cleaning up HTML, compressing images, and adding clear alt text. It also flags the “thank you for signing up” email as a missed opportunity for engagement, suggesting simplifying it and potentially combining it with the add to safe sender list email."}