{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9da3fb6c7e464c36bb2f017486a67225\" frameborder=\"0\" width=\"1918\" height=\"1438\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1438,"width":1918,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1438,"thumbnail_width":1918,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9da3fb6c7e464c36bb2f017486a67225-bf7bf76cd3c4f4bc.gif","duration":458.923,"title":"The exact strategy we use","description":"This Loom outlines the strategy to grow a fitness coach’s followers and convert them into clients by fixing low attention and low trust. The speaker describes testing 2 to 3 top-of-funnel recipe reaction and recipe video styles, then doubling down on the best performer and trial-reeling winning ideas at least four times for significantly higher reach, citing examples like 6.7 million views and videos that add 500k to 1 million views daily. For trust, they explain using four to six content pillars including nutrition, proof and social proof, a personal My Story, and mindset reframes for busy dads, noting Stephen’s transformation from 2.9k followers to 66 and gaining around 3k followers per day as of August 28. They position the funnel as nutritional videos to bring people in, story and targeting to nurture, and trust-building to drive DM replies and calls."}