{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9f48cd5ef33f468c87f2081c9c101cfb\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9f48cd5ef33f468c87f2081c9c101cfb-9b7527c9c85932d9.gif","duration":299.208,"title":"Vanity Metrics","description":"Hey everyone, in this video, I wanted to share some insights about what we've been doing at Pypreneurs and give you a small lesson on metrics that truly matter. I've realized that chasing views and likes can often lead to vanity metrics that don't contribute to building a sustainable brand. For instance, a video we posted gained 1.3 million views but only converted around 20k followers, while a similar video with fewer views resulted in minimal follower growth. I encourage you to focus on meaningful engagement rather than just numbers, and if you have any questions or need advice, feel free to reach out by replying to this email."}