{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a0a2eec15983419cbc7ecac73d03f9aa\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a0a2eec15983419cbc7ecac73d03f9aa-cef2b953d7f83f87.gif","duration":630.708,"title":"The Feast of Famine Fix for Designers","description":"This Loom explains why design businesses fall into Feast of Famine and argues the fix is not better design, networking, content volume, or lowering prices. The speaker says unpredictable pipeline results from two missing skills: articulating the value of expertise so clients do not compare on price, and showing up online to start the right conversations with the right people. They share their own shift from freelancing in 2015 to parking cars for 13 dollars an hour when projects ended, then later building a multiple seven figure design business and helping 700 designers generate over 100 million dollars in three years by installing a “design consulting funnel.” They promise a next video showing how Tom went from 500 pound projects to a 500,000 pound project by making these two changes."}