{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a1687a75cd414986b0e2a55a9fa2fb4d\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a1687a75cd414986b0e2a55a9fa2fb4d-6fc57fac7702bc97.gif","duration":164.305,"title":"Set Up Google Ads Offline Purchase Conversions","description":"This Loom explains how to set up sending Purchase and other offline conversion events from Venom to Google Ads for optimization. It walks through Google Ads Tools and Goals Conversions, creating a new Conversion Action for Conversions Offline, setting the setup data source to later, and configuring the event as Purchase. It then connects the Venom integrations to the correct Google Ads account, enables Conversion an API, refreshes to make the conversion options appear, and selects Purchase, with optional Start Checkout and Add to Cart if desired. It ends with saving so everything is set up with the conversion set to Account Default."}