{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a1b6fa96f611437daa9328f5c51ffa32\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a1b6fa96f611437daa9328f5c51ffa32-b13a08ac2126c8d2.gif","duration":361.0607,"title":"One-Person Show Community, Organic Content and Ads","description":"This Loom explains the one-person show community for online coaches and experts, focused on growing through organic content and Meta ads without building a large team. Samuli Eskinen shares his background, including about 9 million in online sales across two businesses and roughly 2 million spent on Meta ads, and says the biggest prior mistake was not creating enough organic content due to fear of being on camera. He describes building multiple home studios to streamline filming and posting daily to Instagram and TikTok for over 300 days, plus creating 3 to 5 YouTube videos per week. The Loom previews what members get in the community and classroom, including content and Instagram systems, a ready-to-film studio setup, YouTube and Meta ads training, AI workflows, a 30 videos in 30 days challenge, and a short-form system. It also offers a 7-day free trial and pricing of $97 per month or $582 annually with 50% savings."}