{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a27096329a414ff0a119c726e82f0b03\" frameborder=\"0\" width=\"1750\" height=\"1312\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1312,"width":1750,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1312,"thumbnail_width":1750,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a27096329a414ff0a119c726e82f0b03-ea194af3dfbe1745.gif","duration":300.911,"title":"Introducing Buying Groups in HubSpot 🚀","description":"In this quick demo, I walk you through how to effectively use the buying group feature in your HubSpot account. You'll learn how to create buying groups by assembling key decision makers, inferring roles based on job titles, and utilizing customizable templates tailored to your sales process. I also highlight the importance of the activity heat map for tracking engagement and aligning decision makers. Please feel free to reach out if you have any questions or need further assistance as you start using this feature."}