{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a436531e07164fe3b1e1858cbeaa91ee\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a436531e07164fe3b1e1858cbeaa91ee-00001.gif","duration":1456.2,"title":"How I coached Ryan Musselman to close $82k in Q4 2023","description":"I first met Ryan last year in September when he reached out to get me to talk about AI content to his community.\nAfter 30 minutes the conversation quickly turned and we started working through Ryan's Sales Process realizing that he had quite a few gaps.\n\nBut before we get into all that..\n\nIf you don't know who Ryan is here's the TL;DR\n\nHe has nearly 54,000 LinkedIn Followers\nHe is known as the \"Hook King\" on LinkedIn\nHis Content regularly gets 500+ likes & comments\nAnd he is one of the best LinkedIn Copywriters I know\nHe was doing $14k per month getting run down managing it all\n\nCheck out his profile here - https://www.linkedin.com/in/rmuss/\n\nOk now let's continue.\n\nSo after chatting I quickly realized he was MASSIVELY under monetizing his audience\n\nHe wasn't running a Sell By Chat process\nHe was selling a Low Cost Product\nHe wasn't selling in his posts...\n\nSo I then spent the remaining 30 minutes of the call coaching him how to sell in the DM's\n\nAnd then when the 60 minutes was done, he decided to join the program.\n\nI also offered to give him a 1 on 1 the next week in exchange for his Case Study video a few months down the line \n(that's what this is)\n\nHe quickly agreed.\n\nThen less than 1 week later he sent me a Message\n\n\"Matt I used what you told me in the meeting and I already sold someone in the DM's!\"\n\nCrazy right?\n\nA few months later and some DM exchanges\n\nRyan's MRR went from $14k > $34k per month.\n\nAnd he closed $82k in total.\n\nSo what were Ryan's big takeaways?\n\n1 - Sell By Chat VOLUME is everything\n\nIt doesn't matter how many Likes or Followers you have. You can still close in the DM's.\nYou just need to send soo many more than you think you should.\n\n2 - Send Voice Notes\n\nWhen you are running Sell By Chat, if you have the time and want to break through? Send them direct Voice Notes.\nRyan closes 80% of his deals in the DM's using only Voice Notes and not having any sales meetings.\n\n3 - Leverage AI to create Content Faster - But still learn the fundamentals.\n\nBeing able to sell in your content takes time. And AI speeds it up a ton but you still need to learn the underlying fundamentals.\n\nPS - Hope you got value from this Case Study :)"}