{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a45ca0dad5f44bf183391c3ce509f2dc\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a45ca0dad5f44bf183391c3ce509f2dc-1ec7f018f7f89508.gif","duration":544.8406,"title":"Mastering Coffee Pricing with the Cogs Calculator","description":"In this video, I’m excited to share how to use our cogs calculator, which I designed to help cafes confidently price their coffees. By entering raw inputs like the cost of coffee, milk, and cups into the blue cells, you can easily calculate your cost of goods sold (COGS) percentage for different drink sizes. I emphasize the importance of understanding your pricing strategy, aiming for a COGS of 20-25%, and suggest negotiating with suppliers or adjusting your prices to achieve this. I also encourage you to play around with the numbers and make adjustments as needed. If you have any questions or need further assistance, feel free to reach out!"}