{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a479afd7475a4badb03c24bd0a090791\" frameborder=\"0\" width=\"1672\" height=\"1254\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1254,"width":1672,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1254,"thumbnail_width":1672,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a479afd7475a4badb03c24bd0a090791-7c7d2fb61f2020cf.gif","duration":1028.3672,"title":"Advertising Analytics Overview: Unlocking Insights for Better Performance 📊","description":"In this video, I provide an overview of the Advertising Analytics report, which consists of seven key pages including Sales, Attribution, and Advertising. I highlight how the Sales page helps identify the correlation between total sales and PPC sales, showing a 6% drop in total sales and an 11.5% drop in PPC sales, indicating growth in organic sales. I also explain the importance of understanding organic sales calculations and how to analyze attribution for better campaign performance. I encourage you to explore these reports and utilize the insights for optimizing your advertising strategies."}