{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a4996e8daf424d6ba8aeb2886d82e36f\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a4996e8daf424d6ba8aeb2886d82e36f-c550a8a0d92143c0.gif","duration":272.373,"title":"From one brief to culturally adapted social posts","description":"In this video, I discuss how the same brief can be transformed into two culturally distinct posts for different markets, emphasizing that global teams require more than just translation; they need content that resonates locally. I highlight the importance of tailoring our messaging to reflect the communication styles of leaders in each market, such as the clear and commercially focused approach of the London CMO versus the measured and trust-building style of the Japanese CMO. I encourage you to start with one set of notes, choose your voices, and select your platforms to generate these localized posts. Let's ensure our content connects strategically with each audience. Please consider how we can implement this approach in our upcoming campaigns."}