{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a60f02c732a34c2eb601b4dc41846b04\" frameborder=\"0\" width=\"1658\" height=\"1243\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1243,"width":1658,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1243,"thumbnail_width":1658,"thumbnail_url":"https://cdn.loom.com/os/loom-media-content/loom/6449cf63-1da7-4d75-a239-0d0af11de3a8/d398aa89-2276-4910-bb7b-4253d96b5613/sessions-thumbnails-a60f02c732a34c2eb601b4dc41846b04-7c7d300766b0801b.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9wMHNkaWVoNmk5dm5jYXNxIiwiYWxnIjoiUlMyNTYifQ.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.jlbyjuvCjiVa5kgccKVfKWuENJJu-mNUruN5oUgkTb_i8lBhbfPuArAXr6ag477mOeGeWMyj8m1nSvGjhXjUBUZqpPhyTuGH8Wt4o5awdTPJsRkss6QoJtr3A1WY4jgqSUQV2T06yPmLk0TsPnE7G68dMN77CtbxmqlVVdvZbX2mrr7nfVFGFAg_PurE9Z38OrbYM92H1JseXSdMlNhWC23Q_aW1BMrSvpAixm4gZs22EsWHE-acsk4ElfLQh8L7H7_xZ99lJfKM99ijkgEvAXyrN-ACHe4WRLk23duTKDsCIfILlMVkX6TAOxQGC8Qbj5jTTLt2r-FzUAhwGHUIMA&Expires=1790122391&Signature=Zf42JGwdPxAPjoV%7EMN0OypLqdpjE0knTOW0wHEV7iieaQp5poRQQGkArT7VsGyxZsSUknY2vXut5j0YaGNCoy97hd%7E7IUZXMBDl1fsl0JA%7Et2PVbESizuy9GBEX3PnmnsboXscoKiDF3QTG9ki6bXsYHM-52iIYGLUr84gDzYorqA136fu%7EKohPbxONMZXP4CA5MJRcwPPCCeBGFnkI3KBtkgYRwTWWSmS-QyY12bRQHewpGVzASbDCAQM8rvn8nbKygskpJS4mhLCxvC9l1H1LPHAqXjQoC3gnIF4o%7Ejr8IqHOOXE3z8kjwid1s-amhhMl7ga9M2uuzqLjfK4cwqw__&Key-Pair-Id=KQOSYIR44AIC0","duration":958.848,"title":"Own Patron Data and Boost Revenue","description":"This Loom explains how Light Up Designs helps live venues and tour producers build a centralized patron data and marketing automation system they fully own. The speaker highlights problems with relying on third party ticketing platforms for buyer data, lacking a single source of truth, missing in venue QR code engagement, and not running automated pre and post show email flows. Light Up describes a connected system that consolidates online and in venue touchpoints into an intelligent patron CRM, then uses autopilot campaigns to drive repeat ticket sales, merch, and VIP upsells, with reporting dashboards across websites, QR codes, forms, and ticket data. The company cites results including 7 million site visits in 2026, 225,000 unique patron emails from zero in two years, 40,000 emails from in show QR scans, and in under two months at one venue over 700 emails, with a typical launch timeline of landing pages live in a week and full systems in 30 days."}