{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a633d791f82141398df08e575c55680f\" frameborder=\"0\" width=\"1268\" height=\"951\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":951,"width":1268,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":951,"thumbnail_width":1268,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a633d791f82141398df08e575c55680f-00001.gif","duration":871.217,"title":"Paid Search Training: Analyzing Sponsorship Activity [🎥]","description":"In this video, I will guide you through our paid search training as part of the Analytic Index Academy. We will focus on Pampers in the disposable diaper category and explore the brand and category snapshots to gain insights into sponsorship performance. I will demonstrate how to analyze above the fold keywords, page one keywords, and trends in sponsored keyword visibility. Additionally, we will delve into category snapshots to understand sponsorship activity by brand and ad type. Finally, I will introduce three paid search tools: the Sponsorship Impact Tracker, the Sponsorship Activity Tracker, and the Competitive Sponsored Search Intelligence. These tools will help you dig deeper into advertising strategies, measure the impact of changes, and gain a competitive edge. Feel free to reach out for further training on specific use cases."}