{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a640bace29e24231aa0f2c743e344636\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a640bace29e24231aa0f2c743e344636-35d6b0635d4ecac6.gif","duration":346.328,"title":"Maximizing Marketing Value with Data-Driven Insights","description":"In this video, I discuss the importance of value-based bidding in measuring the effectiveness of your marketing investments. I walk you through using Google's VBB Calculator to determine the value of leads and sales in your jewelry business. For example, if your cost to acquire a shopper is $12 and the average value of a lead is $187, you are on the right track. I encourage you to track these metrics and avoid getting distracted by superficial metrics like CPC. Take action by using the calculator and understanding what your marketing truly generates."}