{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a6dea291bde74fff8585ddcec58c18dc\" frameborder=\"0\" width=\"1252\" height=\"939\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":939,"width":1252,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":939,"thumbnail_width":1252,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a6dea291bde74fff8585ddcec58c18dc-51a9d4bd46a09ad8.gif","duration":298.912,"title":"How ScalePoint Generates and Manages Leads","description":"This Loom explains what ScalePoint is and how its lead generation and AI follow-up system works. ScalePoint generates leads through paid ads, SEO, content, and other channels, then uses a CRM pipeline to track every step from initial contact and AI text outreach to appointment scheduling, calls, follow-ups, and outcomes like no-shows or closures. It also includes a calendar system to organize reschedules and internal meetings. The speaker notes they target paid ads and SEO for best results and pre-qualify businesses, mentioning a target close rate of about 20% to support profit margins. They offer to book a call but ask only for the viewer’s interest and time."}