{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a6fffeb343a145f6acc268dd199573d4\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a6fffeb343a145f6acc268dd199573d4-81d4da92aa4cf735-full.jpg","duration":1591.745,"title":"How Owning Entities Drives Discoverability","description":"In this Loom I break down how in 2026 and beyond search is a recognition problem, not a ranking problem, because SERPs are disrupted by AI overviews, featured snippets, social search, and chat based answers. I explain what entities are, and how you earn discoverability by building repeated brand mentions and aligned associations across the search universe. I share key data like 99% of keywords trigger at least one search feature, and AI overviews appear on at least 21% of searches, up to 60% in some categories. I introduce my Entity Signal Stack, Foundation, Distribution, Authority, and Reinforcement. I ask you to pick what you want to be known for, commit over time, show up where your audience spends time, stay consistent, and repeat until you become recognized."}