{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a7ad1b6493f0414d8fcd322f879a69ac\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a7ad1b6493f0414d8fcd322f879a69ac-00cfc40cf4a521fd.gif","duration":110.016,"title":"Turning Attention Data into Revenue Insights","description":"This Loom explains how Attention Map measures where visitors spend their eyes on a page to understand engagement beyond clicks. Instead of plotting tabs and cursor movements, it measures how long each page section stays in the viewport while users are actively engaged, with warmer areas indicating longer lingering and cooler areas showing scrolling past unread content. It differentiates HeatMap’s approach by tying each attention band back to revenue, enabling views of revenue per session and revenue per click for engaged visitors. The video also recommends switching between device types and comparing new versus returning visitors to account for differences in where they focus, especially the value proposition and the buy box."}