{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a845d43fef31422aba995175803775e2\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a845d43fef31422aba995175803775e2-dd0dee9ea8cf2149.gif","duration":612.134,"title":"Bubble Research | Watch the product","description":"This Loom explains how to run product marketing research workflows on customer interview transcripts in Bubble. It starts by uploading data into the data vault, then selecting a workflow such as Buyer Persona and providing inputs like the research goal, ICP, and company context, plus the relevant buyer role transcripts. After running, completed projects appear in the dashboard and the report is generated using qualitative thematic coding based on frameworks like the 5 Rings of Buyer Insights. The report links each insight to exact customer evidence and quotes, and notes assumptions to validate for human in the loop accuracy."}