{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a87b0d9515714ccfb55a110e6966d845\" frameborder=\"0\" width=\"3340\" height=\"2505\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2505,"width":3340,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2505,"thumbnail_width":3340,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a87b0d9515714ccfb55a110e6966d845-64329ed2c805c928.gif","duration":167.551,"title":"C101 Bonus - Company and People Signals","description":"This Loom explains how to use Clay signals to improve relevance and personalization beyond the core list building and enrichment workflow. It covers adding signals directly from audience segments, noting that company signals differ from person signals and listing examples like company topic intent, web intent, new hires, news and fundraising, and job postings versus person topic intent, job change or promotion. The author focuses on person topic intent, showing that topic and category selections can be configured and that Clay can generate topic ideas based on AI context in the workspace. The video suggests pausing to cover adding AI context in a separate bonus video."}