{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a92ade61d5214b2ab4dfbc86d6d1c139\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a92ade61d5214b2ab4dfbc86d6d1c139-94b22e35363cb3d7.gif","duration":254.691,"title":"Tracking Engagement Signals ","description":"In this video, I discuss how we can creatively leverage engagement signals to discover new customers, particularly those interested in innovative go-to-market strategies. We’ve set up a signal to identify individuals who are sharing insights about their go-to-market playbooks and inviting comments on their posts. While we want to avoid targeting those selling their own solutions, we’re interested in engaging with everyone who comments on these posts. I encourage you to think about how you can apply these strategies in your own outreach efforts. Let’s explore these opportunities together!"}