{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/a9e0686646ee4271ac20a299a5312508\" frameborder=\"0\" width=\"1118\" height=\"838\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":838,"width":1118,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":838,"thumbnail_width":1118,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/a9e0686646ee4271ac20a299a5312508-08a4c91f48d7c060.gif","duration":287.233,"title":"9/ A/B Testing Your Message","description":"This Loom explains how to set up A B testing in Clay Sequencer and how to analyze the results. The author recommends changing only one variable between variants, such as testing the subject line or the opening, rather than changing multiple positioning elements at once. In the analytics comparison, they track metrics like emails processed, completed, and conversion, with a TLDR showing reply rate of 1 percent for variant A versus 0.6 percent for variant B. They also note that Clay currently does not calculate statistical significance, with no confidence threshold or minimum sample size, and suggest exporting numbers for manual significance math if needed."}