{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/aa2639c857ef41e690619d254348a66c\" frameborder=\"0\" width=\"1796\" height=\"1347\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1347,"width":1796,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1347,"thumbnail_width":1796,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/aa2639c857ef41e690619d254348a66c-dcef87373152451f.gif","duration":473.557,"title":"Email Marketing Ideas, Forms, and AI Tips","description":"This Loom discusses improving email marketing for bookstores, focusing mainly on sign-up forms and email content. The speaker critiques the word “subscribe” on bookhub.co.nz, arguing it does not clearly sell what people actually get, and suggests using “sign up” with stronger value messaging. They also note a mismatch between the website copy and the thank-you email sender text, recommending the pop-up copy align with the email greeting. The Loom then covers how to use AI as a helpful tool for generating content and optimizing sending schedules using Google Analytics, emphasizing that the store’s community voice and taste should guide outputs."}