{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/abe840602dcd48b5900bb5fa947b0883\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/abe840602dcd48b5900bb5fa947b0883-2d4e8590829dee28.gif","duration":283.341,"title":"Addressing Fake Reviews","description":"In this video, I discuss a concerning situation we're facing with a client in South Africa who is receiving a slew of mediocre reviews that seem to lack any real basis in guest experience. I've seen this before, and while Google isn't very responsive to these issues, the best way to combat this is by burying the bad reviews with positive ones. I'm advising my clients to reach out to their database and ask for honest reviews, emphasizing that people love to help when there's a problem. Statistically, a one-point drop in ratings can lead to a five to nine percent profit impact, so it's crucial to be proactive. I encourage everyone to rally their supporters and ask for feedback to improve their ratings."}