{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/acba0aca60324c2d836259f39bbd729f\" frameborder=\"0\" width=\"1100\" height=\"825\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":825,"width":1100,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":825,"thumbnail_width":1100,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/acba0aca60324c2d836259f39bbd729f-2bb946940022671f.gif","duration":399.833,"title":"How Enhanced Matching Works","description":"This Loom explains enhanced matching for ad audience syncing and why it is more cost effective than a waterfall approach. It starts by defining hashed emails as one way fingerprints of personal email addresses that platforms can match without sharing raw lists. Enhanced Matching uses multiple providers to find and sync up to three hashed personal emails per contact, improving accuracy versus waterfall methods that stop at the first hit. It reduces cost because hashed emails only support ad targeting, and it stays Clay managed so match logic updates automatically; enriched hashes are cached for future syncs and overlapping lists are enriched only once."}