{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ad11e32a47d6476dbd9d56441d99d43b\" frameborder=\"0\" width=\"1660\" height=\"1245\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1245,"width":1660,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1245,"thumbnail_width":1660,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ad11e32a47d6476dbd9d56441d99d43b-2b383424548af084.gif","duration":2223.46,"title":"Crushing Hooks for Instagram Reels","description":"This Loom focuses on how to improve short-form video hooks and storytelling, especially for drug and addiction-related stories. John and Byron discuss using the first three seconds to grab attention, cutting fat from stories, and letting the most shocking line serve as the hook, with examples like the “Xanax, Molly, and alcohol” car flip hook and using specific scene details such as time or temperature. They also review Byron’s Zillow reels, noting the hooks and discussing funnel balance so middle and bottom content is not posted back to back. Overall, they emphasize posting, testing with trial reels, and keeping content fun while using strong framing and clear speaking."}