{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ae9bd38973a447878ae3d25838f26bcb\" frameborder=\"0\" width=\"2018\" height=\"1513\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1513,"width":2018,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1513,"thumbnail_width":2018,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ae9bd38973a447878ae3d25838f26bcb-3f9c2de6d4d53393.gif","duration":171.2,"title":"Building a Premium Brand System Workflow","description":"This Loom explains how to build a complete premium brand identity by connecting strategy, logo, design system, and touchpoints in one workflow. The creator describes starting with a strategy brief, generating a minimal logo with a calm, intelligent concept, then developing color palette and typography to function as an isolated system. They applied the brand to touchpoints including a site hero and social media templates, and compiled everything into guidelines for use across the system. They also note they used over 3,000 tokens across multiple north-tires and mention a dark space palette with a violent accent applied to product visuals, and a simple egg-loving sphere concept communicating intelligence, with the designer stating the result outperformed their usual work."}