{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/aea53c57dbba4184bd99c7626bbf95b2\" frameborder=\"0\" width=\"1672\" height=\"1254\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1254,"width":1672,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1254,"thumbnail_width":1672,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/aea53c57dbba4184bd99c7626bbf95b2-00001.gif","duration":244,"title":"Optimizing Footers for Better Website Performance","description":"In this video, I discuss the importance of optimizing footers on websites and how it can significantly impact performance. I explain the three main ways to optimize footers: prioritizing elements that generate revenue, rearranging and de-prioritizing underperforming elements, and rewriting elements for better conversion. I also highlight the significance of heat maps in analyzing website performance as a whole. While using specific examples, I emphasize the importance of removing non-performing elements, prioritizing revenue-generating ones, and considering other ways to make a positive impact on business beyond just optimizing the footer."}