{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b27c40c21e1c493ca1c1aba1a76137ff\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b27c40c21e1c493ca1c1aba1a76137ff-3e525f887f24f612.gif","duration":292.485,"title":"CRM Cleanup &amp; Priority Routing Engine(Part 1)  Using Clay, n8n, Hubspot  ","description":"This Loom explains a full-funnel lead scoring and routing system built to keep CRM data clean and surface only hot leads to reps. Sonal pulls companies from Apollo into Clay, enriches them, intentionally demonstrates messy data and duplicates, then scores each company for data completeness and fit to produce a single opportunity score. When leads are scored, a web host triggers a webhook into N8N, which routes high-score leads to Slack in real time and also checks HubSpot to update an existing company or create a clean new one. She then highlights the challenge of handling the same company appearing twice and updating enrichment and scores without creating duplicates."}