{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b37a420e4ff24064b7fd03cdf9be43c2\" frameborder=\"0\" width=\"1752\" height=\"1314\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1314,"width":1752,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1314,"thumbnail_width":1752,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b37a420e4ff24064b7fd03cdf9be43c2-e90d2f8e7e546f26.gif","duration":203.84,"title":"Understanding Brand Presence Through Twitter Insights 🌐","description":"In this video, I demo our product, Twitter Pulse Into the Universe, which helps us understand a brand's presence on Twitter by analyzing user engagement. Drawing from my background in finance, we've built a pipeline that utilizes the Twitter XAPI to create user embeddings and visualize them in a 3D space using UMAP. This allows us to identify distinct user clusters and analyze trends over time, which is particularly useful for marketing functions. I encourage you to explore how these insights can inform your strategies and track sentiment shifts over time."}