{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b3a61417ffbf44bbbc19549c025cd046\" frameborder=\"0\" width=\"640\" height=\"480\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":480,"width":640,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":480,"thumbnail_width":640,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b3a61417ffbf44bbbc19549c025cd046-dfc515c5dfa4cee2.gif","duration":4018.16,"title":"12-1-25","description":"In this call, I shared the journey of our Mesa location, which has grown significantly over the past 91 weeks, culminating in a revenue of $83,000 last month with a profit of nearly $15,000. I emphasized the importance of learning from setbacks, such as losing 14 of our 16 cleaners earlier this year, and how that experience taught us resilience and the necessity of marketing and selling effectively. We discussed four key skills every operator needs: the courage to commit, the humility to learn, the conviction to sell, and the self-control to follow the plan. I also introduced the concept of a marketing ratio, highlighting that a 5-to-1 ratio allows us to market for free forever. I encourage everyone to participate in the 20-day challenge this week to test the systems we've discussed and improve your sales skills."}