{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b41af0a140264a74920cb6c458dcab86\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b41af0a140264a74920cb6c458dcab86-dc1894845c99c834.gif","duration":138.367,"title":"Analyze Overview","description":"This Loom provides an overview of the Persona Live Analyze tab, which ranks your best customers by trade areas, store visitors, and customer lists. You can select a store or upload data to define location areas around a store and see segment distribution for that local market base, including an index, percent, and total raw visit count. If you have mobile data, you can run the same analysis for specific stores such as one in Calabasas, including breakdowns by origin DMA and origin state. You can also select a customer list to see the top segments within it, then either activate media against those segments or map them to find more people."}