{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b444b9c883e040de88a4d9048c129d10\" frameborder=\"0\" width=\"1832\" height=\"1374\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1374,"width":1832,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1374,"thumbnail_width":1832,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b444b9c883e040de88a4d9048c129d10-2bbae3d0ad220255.gif","duration":438.052,"title":"Rethinking Course Sales: Why Free Content Can Lead to Higher Profits","description":"Hey Stephanie, in this video, I wanted to share a crucial lesson I learned about selling digital products. I initially thought selling a course for $22 was the right move, but I realized it creates friction and can annoy your audience. Instead, I recommend offering the course for free to attract more people and build your email list, which can lead to higher ticket sales down the line. With a thousand emails, you could potentially make more money from just a few clients than you would from a hundred course sales. I encourage you to rethink your approach and focus on providing value first to convert leads into high-ticket clients."}