{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b47fb870add34b87befbcb362ea253a3\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b47fb870add34b87befbcb362ea253a3-fad96e36df4727aa.gif","duration":1536.64,"title":"3. Creating An Influence Profile - UIK E-Course","description":"This Loom teaches how to build an influence profile for any person or group to increase the odds of shifting them during meaningful conversations. It explains five influence components: run away from pain vs go toward pleasure, anticipation vs necessity, internal vs external decision making, self vs others or details focus, and cost vs convenience buying decisions. It also emphasizes identifying each person’s or group’s vehicle, the specific area that brings their greatest pain or pleasure, and notes there are personal vehicles and role model vehicles. The speaker contrasts message framing examples and says the framework is used before important conversations, such as coaching a city mayor to reframe messaging toward a potential supporter."}