{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b4fea37e9707499e99fc2633f416ed52\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b4fea37e9707499e99fc2633f416ed52-0e782160405bbdc4.gif","duration":262.6,"title":"Membership Signup Workflow, Step by Step","description":"This Loom walks through the membership signup workflow, from how people learn about the membership to how they ultimately purchase it. It explains four funnel steps: an opt-in page to collect information, a sales page, an order page to complete signup, and a confirmation page, with purchases tracked in the membership purchase column. After the opt-in form is submitted, the system sends a first text message confirming the request to join and includes a link to the membership sales page using a special code. It also notes that not everyone signs up on their own, so hot leads can trigger texts for personal follow-up and the order page can be kept open for signing up in clinic or over the phone."}