{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b5129f52025e4301b28707aef4111f6d\" frameborder=\"0\" width=\"1182\" height=\"886\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":886,"width":1182,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":886,"thumbnail_width":1182,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b5129f52025e4301b28707aef4111f6d-234d14dd3008a185.gif","duration":216.96,"title":"QuoteFlow.ai Lead Scoring to Site Scopes","description":"This Loom explains the QuoteFlow.ai process for converting Meta ad leads into higher intent prospects. It uses Meta forms alongside a guided intake example for air conditioning, capturing details like postcode (3000), system type (ducted reverse cycle), service scope (six rooms), zones (three), and additional parameters such as single-phase ground installation and Victoria energy upgrade consents. Based on engagement, it performs lead scoring and prompts users to generate an estimate and then book a site scope (desktop or face-to-face), which better ensures follow-up even if they would otherwise be unreachable after late Friday evening clicks. The resulting raw and warm leads are routed into the Dave CRM to focus calls on the most engaged users."}