{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b547a640d8544af79bee947977a5fe11\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b547a640d8544af79bee947977a5fe11-c4e4706965658d3c.gif","duration":1271.48,"title":"Steward ownership, a Third pathway for Business Succession ","description":"This Loom explains StewardOwnership as a third pathway for business succession, aiming to keep companies independent while protecting their purpose and long-term continuity. It describes two core principles: steward control that cannot be sold or inherited but is entrusted to aligned stewards, and purpose orientation that prevents endless profit extraction for private gain while still allowing fair financial return. The speaker notes research suggesting steward-owned companies can have higher survival rates 3 to 6 times higher after 40 years and that they can improve employee satisfaction, customer trust, resilience, and ESG performance. The video also contrasts conventional ownership where economic and control rights align, versus steward ownership which unbundles them, including mechanisms like capped returns and phased buyouts to provide liquidity without harming the mission."}