{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b5d4d9db33e84cb292d9b3f279425d27\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b5d4d9db33e84cb292d9b3f279425d27-00001.gif","duration":125.22,"title":"Shifting Focus: From Solution Aware to Problem Aware","description":"In this video, I discuss the shift in our agency's strategy from targeting solution aware audiences to problem aware audiences. I explain how we used to focus on Webflow experts and the benefits of our agency, but now we want to specialize in revamping websites for better conversion and brand awareness. The target audience has changed from design leaders to CMOs who are looking for a strategic partner to optimize their website. No action is requested from the viewers, but it provides important context for our new direction."}