{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b6e68d1ba47944cba454ae4587935fa9\" frameborder=\"0\" width=\"1564\" height=\"1173\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1173,"width":1564,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1173,"thumbnail_width":1564,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b6e68d1ba47944cba454ae4587935fa9-8712583b9f325799.gif","duration":341.866667,"title":"LH | SOP | Step 1: Launch Your Lead Form Ad","description":"This Loom explains how to launch a Facebook lead form ad campaign using the ad launcher. It walks through selecting a mortgage or real estate ad folder, choosing a higher intent or short form template, then setting the ad type and targeting locations such as state or city or county while avoiding postal code due to the Fair Housing Act. The video shows filling placeholders like state, NMLS number, and company name, confirming the default lead site and privacy policy, and reviewing a lead form with a $35 a day budget. After launching, it notes a final step to map Facebook fields name, number, and email into the CRM."}