{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b708ada2d3444f0eaad4f82c6d54caab\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b708ada2d3444f0eaad4f82c6d54caab-4005a64ac0afce55-full.jpg","duration":90.48,"title":"Get the Buy-In™","description":"This Loom presents a kit for getting real buy-in on a stalled initiative without having authority over the people who must comply. It emphasizes that more explaining will not restart the change, and that silence is not neutral, so you should identify the few people the initiative is actually waiting on and take realistic next moves for each. The kit includes tools such as reusable scoreers, checklists, and reference materials, including a “resistance read” to map where resistance sits and choose the right play. It is available as fillable PDFs, print PDFs, Word files, and Markdown for AI use, plus spreadsheet versions for trackers and scoreers, with a pay-what-you-want price and a $67 suggested amount."}