{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b72dda2cd81247e6b9b310f487c13534\" frameborder=\"0\" width=\"1672\" height=\"1254\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1254,"width":1672,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1254,"thumbnail_width":1672,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b72dda2cd81247e6b9b310f487c13534-829b4e7b13480b82.gif","duration":1571.776,"title":"LTV &amp; Subscription Report Overview","description":"In this video, I provide an overview of our LTV and subscriptions report, which includes four key sections: Overview, Cohort Analysis, Repeat Purchases, and Break-Even ACOS. I emphasize the importance of tracking new to brand sales versus repeat sales, as a decline in new customers can impact future revenue. I also discuss how to analyze customer behavior through cohort data and the significance of understanding our break-even points for advertising investments. Please take a moment to review the metrics and utilize the insights to optimize your campaigns. If you have any questions, feel free to reach out for support."}