{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b84f12ad63014cedbd2ac0e269d3ce22\" frameborder=\"0\" width=\"1324\" height=\"993\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":993,"width":1324,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":993,"thumbnail_width":1324,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b84f12ad63014cedbd2ac0e269d3ce22-45c5fa520f458bf1.gif","duration":1599.633,"title":"SWVEHub Data Input and Benchmarking","description":"This Loom demonstrates how to use the SW Visit Hub dashboard to input business data and benchmark it against other tourism businesses. It covers monthly data entry via email reminders or the My Business menu, including attractions visitor counts (for example 3,600 visitors for August) and accommodation metrics like nights available and nights sold to calculate occupancy. It then shows how to benchmark using filters such as date ranges, polygons like Somerset, and attraction types such as museums, with comparisons to an aggregated average and secure, confidential data. The Loom also explains additional trackers including visitor spend, visitor origin from BT Footfall Analytics, demographics by age, and the Business Barometer where users enter confidence and performance versus the same month last year. Finally, it addresses a question about using the system for Somerset and Bristol, noting Bristol is helpful for benchmarking and Bristol businesses can join."}